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What is Staging?

Home Staging: also referred to as: house doctoring, house makeover or property styling.

Home Staging is a marketing technique of preparing, packaging and presenting a property to sell at minimum cost to the homeowner. In other words, it is ‘showcasing the product’ that sells a lifestyle.

Home Staging makes your property more appealing to broader audience, making it sell quickly at its highest and best possible price.

Home Staging has been practiced in the U.S. for the last 20 years. With the Channel 5 TV programme “House Doctor” presented by Ann Maurice and also “Selling Houses” by Andrew Winter on Channel 4, Home Staging has quickly become established in the U.K. for home owners wishing to maximise the re-sale potential of their home.
Statistics show that staged houses sell for 5-10% more than non-staged and in ½ the time!

Staging is about enhancing your property’s best features while improving or downplaying the less attractive features. By means of de-personalising, de-cluttering, furniture and art placements, layout and ergonomic flow, improving aesthetics, creating “emotional connection points” through your home, colour harmonising, accessorising, re-styling, cleaning and basic D.I.Y and repairs – these are just some of the changes used, to transform your property into a welcome, attractive product to appeal to a potential buyer, maximising your equity to get that most important quick sale. Think of your house as a ‘set’ on the stage of a theatre production. You need to “Stage” your home for an audience of people – buyers. To quote Ann Maurice, Channel 5’s House Doctor: ‘Get the presentation right and the offers will follow’.

New home builders offer model homes for viewing to potential buyers as they know they will achieve a quicker sale if potential buyers imagine themselves living in the property – Staging allows individual home owners to employ that same proven concept.

A viewer makes a decision to buy or not in the first few minutes.

First Impressions Count! Your home must stand out from the crowd. Having your home professionally staged will outshine the competition. People shop with logic and buy with emotion. They will make a psychological decision to buy or not, in the first few minutes because the house feels right for them. It is crucial to make your home more desirable with that same emotional connection all the way through. If it isn’t, you will not have a second chance to impress the buyer as they have left your property and will not return – you will have lost a potential sale.

Why you should Stage

‘Its not enough to do your best; you must know what to do and THEN do your best’.

It is crucial to make your home more desirable and present it to its best potential. Advertising an ‘as is’ house is like flushing money down the toilet, so make it the ‘best you can’. Even if the housing market is up or down, staging will give you that competitive edge.

Only 10% of homebuyers can visualise the potential of a home. People imagine they can look past the ugly décor or empty rooms and visualise how they could look – but usually they can’t. Buyers imagine themselves living in the property - they are ‘buying a lifestyle’, so have your house Staged. Your home may be your biggest asset – Why waste it?

Staging a home is a small investment with a potentially huge return! The cost of staging your house doesn’t have to be high at all, depending on the work to be done, sometimes minimal or nothing at all – using proven staging creative techniques, expertise and knowledge.

Most home sellers cannot view their house objectively. If you can’t see objectively, you can’t ‘prepare, package and present’ effectively. As we are a nation of D.I.Y’s The House Makeover Company offers you a verbal consultation, mini report or detailed fully illustrated report, so you can do the work yourself!

If D.I.Y isn’t for you and you don’t want to ‘guess’ The House Makeover Company will do everything for you from start to finish, giving you a time frame for your property to go on the market or quickly transform your property whilst it is already on the market.

You have two choices – lower your price or improve on your product. The longer your home stays on the market you will yourself be inclined, or have suggestions made from your estate agent to reduce the selling price in order to secure a sale, Dont – have your house STAGED.